Celebs + Credit Cards = Bad Idea

I just finished reading an article called "Celebs Extending Their Brand Names to Credit Cards" from BrandWeek. The article talks about how celebrities are now putting their names on credit cards. Based on the celebrities, each card has gives insight into the celebrities’ lives, music, tours, tickets, and merchandise. Some of the stars include Paris Hilton, Elvis, Usher, Hilary Duff, and Kiss. I think this idea of celebrities and credit cards is not a great idea. Some kids are going to want a credit card now because it is another thing with Hilary Duff on it that they can have. No matter all the features to switching to a credit card with your favorite super star on it, it is still a card that is the same as the last one where you may have got miles or free hotel stays. For marketers this is another way they can get super fans to buy more things.